Fractional CMO & Marketing Consultant Helping Service, Franchise, and Local Businesses Build Marketing Systems That Drive Real Growth

About GVC Marketing, LLC and owner, Jamie Kernohan, MBA

If your marketing feels scattered, inconsistent, or simply not producing the results you expected, you’re not alone. Many service-based and franchise businesses struggle with lead generation, messaging, and knowing which marketing efforts actually work.

That’s why I built GVC Marketing—to give business owners the strategic guidance and execution support they need to grow with confidence.

I’m a Fractional CMO and marketing strategist with over 20 years of experience leading marketing for home services, franchise brands, B2B companies, building materials, and local service businesses. I specialize in helping small and mid-sized companies create clear marketing strategies, improve their ROI, and establish systems that generate consistent, high-quality leads.

What I Do

I help businesses stop guessing and start growing with marketing that is structured, strategic, and data-driven. My work focuses on:

• Marketing strategy development
• 90-day marketing plans
• Lead generation and customer acquisition
• Brand messaging and positioning
• Digital marketing strategy
• Franchise and multi-location marketing support
• Landing page and funnel optimization
• Vendor and team alignment
• Marketing analytics, KPIs, and dashboards
• Content and campaign planning

As a Fractional CMO, I provide the senior-level expertise you need—without the full-time salary.

What Clients Experience

Clients who work with me see clearer strategy, better decision-making, and measurable growth. Results include:

• 21% increase in sales in one quarter
• Lower cost-per-lead and cost-per-job across campaigns
• Successful pricing strategies and improved margins
• Higher lead quality and stronger conversion rates
• Consistent branding and messaging across all channels
• More effective digital marketing across Google, Meta, and email
• Operational clarity between sales, marketing, and leadership

I help you understand what’s working, what’s not, and where to focus your marketing investment for maximum impact.

Why It Works

Marketing doesn’t fail because business owners don’t try—it fails because it lacks structure, clarity, and alignment. My approach combines strategic planning, proven marketing frameworks, and hands-on guidance to build a repeatable marketing system your business can rely on.

Whether you need a marketing consultant, a Fractional CMO, or help creating a high-converting marketing strategy, I help you turn ideas into measurable, profitable growth.

If you’re ready to streamline your marketing and get real results, I’m here to help.

How We Can Help

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Call Us: 214-578-1008

Email Us: jkernohan@gvcmarketing.com

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The 90-Day Marketing Reset for Service, Franchise & Local Brands

A 90-Day Marketing Reset that builds clarity, confidence, and campaigns that convert. If you’re tired of scattered marketing, inconsistent leads, and vendors who can’t explain their results — this sprint gives you the strategy, structure, and systems that actually move the needle.

Schedule Your Free Discovery Call.

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Why You’re Here

If this sounds familiar, you’re in the right place…

Most companies come to me because:

“We’re doing a lot of marketing,
but I honestly don’t know what’s working.”

CEO, Home Services Industry

• “Leads are inconsistent or way too expensive.”
• “Our website and landing pages look fine, but they don’t convert.”
• “We juggle multiple agencies, but no one gives us a real plan.”
• “Sales and marketing aren’t aligned — and I’m stuck playing referee.”
• “I’m basically acting as the CMO… on top of my real job.”

You’re not alone — and you’re not the problem.
You simply don’t have a marketing system that produces reliable, predictable growth.

The 90-Day Marketing Reset

A done-with-you fractional CMO sprint built to give you clarity, control, and measurable ROI.

What You Get

1. Executive Marketing Diagnosis (Weeks 1–2)

We audit your current strategy, spend, funnels, website, vendors, campaigns, and CRM.
You’ll know exactly what to keep, fix, or kill.

2. Clarity Dashboard & KPI Map

One real-time dashboard showing:

• Cost per lead
• Cost per job
• ROAS by channel
• Lead volume
• Ranking + traffic
  Everything in one place. No more guessing.

3. 90-Day Campaign & Offer Blueprint

Your next 3 months of marketing, laid out clearly:

• Campaigns
• Budgets
• Audiences
• Offers
• Messaging
• Timeline
  Your internal team or vendors finally know exactly what to do.

4. Website & Landing Page Conversion Tune-Up

We identify the leaks in your funnel and give you prioritized fixes to increase conversions.
Optional: I create wireframes for 1–2 high-converting landing pages.

5. Vendor & Team Alignment Session

We get everyone on the same page with:

• Clear expectations
• Role definitions
• Performance scorecards
  No more confusion or finger-pointing.

6. Weekly CMO Strategy Calls (12 Weeks)

You get me as your thinking partner every week.
We track numbers, adjust campaigns, and keep the plan moving forward.

7. Playbook + Next-Quarter Roadmap

You end with a documented system your business can use long after the 90 days.

Here’s What Life Looks Like After the Reset:

Here’s What Life Looks Like After the Reset:

• You know exactly where your marketing dollars should go — and why.
• ROI finally makes sense.
• Leads become consistent, higher quality, and more affordable.
• Sales and marketing work together instead of competing.
• Your landing pages and offers actually convert.
• Vendors are accountable (or replaced).
• You stop “winging it” and start running a real marketing system.
• You aren’t wearing 12 hats anymore — marketing stops draining your energy.

Anything outside this sprint?
You’ll know exactly what to do, who should do it, and when.

Why Work With GVC Marketing?

Because I’ve lived both sides:

✔ I’ve built marketing systems for B2B, B2C, home services, franchise brands, and multi-brand portfolios.
✔ I’ve run full marketing departments and fractional CMO engagements.
✔ I know how to translate strategy into execution your team can actually deliver.
✔ I speak KPI, CAC, LTV, sales alignment, funnel optimization, and landing page science.
✔ And unlike agencies — I don’t guess. Everything is backed by data, dashboards, and execution plans.

I’ve been in your shoes.
That’s why this system works.

30-Day Clarity Guarantee

If after 30 days you don’t feel significantly clearer on your marketing priorities, spend, and next steps — you can cancel and keep the plan.

Zero pressure. Zero risk.

Ready to stop guessing?
Let’s build the system that grows your business — not your stress.

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At GVC, we offer video marketing for the solopreneur, small business owner to medium size company, and your personal brand.

If your goal is to increase your social presence videos can do that. We can help create a branded experience that promotes you in your industry. From filming to editing, to creating a marketing strategy that is customized to your needs. We offer all levels of video marketing assistance. All the videos here were created by GVC Marketing, LLC

Adobe Premiere, Photoshop, and Filmora are our favorites. Send us an email to see how we can help you take your business to the next level.

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