“What we’ve got here is failure to communicate.” Cool Hand Luke, 1967
81% of businesses use video as a marketing tool — up from 63% over the last year. (Hubspot)
Video for your business is a must have. Think of video as the way to tell your story. If you would like to show people how you are a subject matter expert or offer educational tips on how to do your favorite thing a video is a great way to show it.
- Plan
- Record
- Edit
Plan– ask yourself what are the events this week you could video so you can create content that is applicable to your audience.
Will you be giving a speech, attending a conference, planning a lunch? All these events are video worthy.
If you can control any of the topics, you will be able to edit each segment based on the topic and from one video you will be able to create many videos from one event.
By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017. (Cisco)
Types of videos you can consider
- Tutorials
- Webinars
- Ads
- Customer testimonials
- Interviews
- Live streams
- Product videos
- Live video
Record it. Of course check lighting and most of all the background. Most common mistake in video is that people don’t check their backgrounds and lighting. Consider how you want the video to look and if a polished look is your goal don’t record without a planned environment. Also know that most video is consumed on mobile.
Edit-75% of all video plays are on mobile devices. (eMarketer) When you post your blog on your website check it out on your phone. It’s the way people will find your business.
A website is 53 times more likely to reach the front page of Google if it includes video. (Insivia) Including a video on your landing page can boost your conversion rate by up to 80%. (Unbounce)
Best practices for video on social.
- Videos under two minutes long get the most engagement. (Wistia)
- 85% of Facebook videos are watched without sound, while 60% of Instagram Stories are watched with the sound on. (Instagram) A website is 53 times more likely to reach the front page of Google if it includes video. (Insivia)
- Including a video on your landing page can boost your conversion rate by up to 80%. (Unbounce)
Now, you are ready. Just do it. Make your plan, set your background and record. Edit for your audience and post with gusto! “Here’s looking at you, kid.” Casablanca, 1942