Hashtags are methods of categorizing content, such as posts, photos, and videos, and are libraries of resources pertaining to a certain topic. Though hashtags originated on Twitter in 2007, they have made their way to other social media sites, such as Instagram, Facebook, and in 2018 to the featured social networking site of topic of today’s blog: LinkedIn.
How do you use Hashtags?
You can create a hashtag by using the pound symbol (#) followed by a word or a phrase. If your post pertains to marketing, or if you would like to attract those who want to see marketing content, then you might use #Marketing following your post. If you are using a phrase, avoid using punctuation. Capitalization, however, will work.
It is important to note, however, that you should choose your hashtags wisely; i.e. use hashtags to emphasize overarching themes, and do not use individual hashtags for superfluous words, such as #marketing #in #business – “in” is not a very relevant or meaningful hashtag, and would produce all kinds of unrelated results when clicked upon.
Why do I Need Hashtags on LinkedIn?
Though the use of hashtags began recreationally, and were perhaps intended to be used that way, they have been adopted into the professional sphere. Hashtags are a quick way to categorize content or emphasize themes in content, in order to attract attention from people who follow that hashtag. People may also use hashtags on the platform to organize followers that share the same interest, such as the aforementioned #marketing.
A main reason people utilize hashtags on LinkedIn is to draw traction to their post in the hopes that others who follow or search for that hashtag will notice their post.
Where do I Find Hashtags for my Industry?
You can locate hashtags to follow on LinkedIn and see how many people follow that hashtag by searching for it in the search bar of LinkedIn. This may inspire hashtags for use in your posts.
On the homepage of LinkedIn, you can find hashtags related to your industry by clicking on “Discover More” on left side of the webpage, under the hashtags you follow.
Similarly you can utilize the “More” feature on a post to find recommended hashtags. On a post that you are interested in, you may click on the ellipses in the upper right, and click “Improve my Feed.”
From, there, it will recommend relevant hashtags to follow.
Hashtags are a quick and easy way to draw LinkedIn users to your posts and garner attention, if used correctly!
Sources:
https://www.linkedin.com/help/linkedin/answer/92930/using-hashtags-on-linkedin?lang=en