Be purposeful in what you share- What are your deepest values and how does your personal brand communicate and take a stand for them?
“Many people feel reluctant to develop their personal brands for fear of being overly self-promotional or even self-commodifying.”
“Because it’s impossible to escape branding altogether, the question becomes not one of if but of how—of how your personal brand can represent a principled stand for your deepest values.”
You may not feel that you have much to offer in your opinions but you would be surprised at what value you can bring to the conversation- when talking on social and in person. You never know how you are going to meet someone and you never know what hobby or interests the other person may have that overlaps your interests.
Adding value can be a great personal brand objective. Some tips to consider when working on your personal brand. First, put yourself out there. You cant impact what you stand for by just doing nothing. Second, offer tips, offer advice, encouragement, thoughtfulness without causing the audience to be on edge- unless that is your brand.
Third, make sure it’s what you want to be known for, as your audience grows. Your topics will grow too.