Master Your Content In The Funnel- 3 Tips on How To Convert Content Into Sales. All you see and hear these days is… Buy! Buy this! Buy that because I am selling it. Isn’t it refreshing when a company helps you understand their value first and then offers to sell the item to you? If you want to break through the clutter to help the consumer know what your product is and how its the best one to solve their problem follow these few steps.
Here are three tips for mastering your content in the funnel- 3 tips on how to convert your content into sales. Below are the main types of content and when to use it in the buyer’s journey a.k.a. the sales funnel.
- Awareness-stage of the buyer’s journey and sales funnel. Content should provide as much upfront value as possible, with as little commitment or sales pressure as possible. Blogs are informative, and Infographics are visual representations of data, making detailed info easier to share and digest. Videos are an excellent way for customers to consume content that is low pressure. This content is created the most out of all the messages of content.
Buyers funnel: Awareness Blogs/Videos/Info-graphics
- Consideration-stage of the buyer’s journey and sales funnel. Consumers are interested but still are not sure, and they are still considering their options. Ebooks offer downloadable information. Blogs are informative, and infographics are visual representations of data, making detailed info easier to share and digest. Videos are an excellent way for customers to consume content. Producing value showcase your industry expertise, giving buyers a glimpse into the benefits of doing business with your brand.
Buyers funnel: Consideration Ebooks/Blogs/Videos/Info-graphics
- Decision- stage of the buyer’s journey and sales funnel. When people enter the decision stage, they are ready to buy. The mistake that so many brands make is that they spend all of their time putting decision-stage ads and web pages in front of people that aren’t yet ready to see them. Back up the claims. Ebooks offer downloadable information. Blogs are informative, and infographics are visual representations of data, making detailed info easier to share and digest. Videos are an excellent way for customers to consume content. Producing value showcase your industry expertise, giving buyers a glimpse into the benefits of doing business with your brand.
Master Your Content In The Funnel- 3 Tips on How To Convert Content Into Sales. Here is some content we created for our clients to help their customers along their buyer’s journey.
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