Many of my clients come to me expecting me to hand them a job. My role as a career coach, is to help them identify what they need to do find their dream job. When I tell people, I am not a recruiter and I don’t have jobs to offer, they don’t want to work with me. Right there is the real issue, they don’t want to work on the process, themselves or with me. They want me to hand them a job- well who doesn’t. I wish it worked that way, but I don’t make the rules, here.
These days, I preface most conversations with, I am going to ask you to be uncomfortable and you will need to be willing to cross a bridge you may not want to. It’s the bridge of knowing what I need to do, which by the way, you already know these pieces, to get to what you want. Are you willing and do you want to cross that bridge? Then, we have the ability to work together.
If you have ever tried to loose weight, you know you need to cut back on calories to be thinner, but it’s whether you can cross that bridge to workout everyday and reduce your calories every day, that will determine your goal of losing weight.
Its is the same with looking for a job, starting your own company, becoming an influencer. In your mind, you know what you need to do but are you willing to cross over to achieve your goals? Will you work at it every day- Yes, every day to get to where you want to be?
Here are 3 tips to outline that bridge for you:
- Looking for a job- the number one thing people don’t want to do is the thing you MUST do- Network (with other humans)
- Creating a business- the number one thing people don’t want to do is the thing you MUST do- Network (with other humans)
- Influencer status: the number one thing people don’t want to do is the thing you MUST do- Network (with other humans)
When you are networking- a.k.a talking to others you are representing your personal brand- what you stand for.
My client said to me the other week- “Wow, you are right, I went to an event, I met people who liked what I like, I gave them some pointers on our favorite topic and they said they know people at company X and they will introduce me. This is brilliant, I am going to two more events next week.”
Helping a client with their marketing strategy, this week, instead of a follow up phone call, I asked to meet face to face, so we could connect in person, and they could know that I have their best interest at heart. It’s important for my personal brand to show my clients, that I am genuine and that I do care about their business.
Influencers- it’s all about being relevant to your audience- offering the content they want to know about- that’s a fulltime job right there.
“You will get all you want in life, if you help enough other people get what they want.” Zig Ziglar
What will you offer this week, to improve your personal brand and cross your bridge to your goal?