Marketing is a combination of art and science. Today digital marketing offers so many ways to market your company the key is to know how to use the best platform for your best results. In order to create a profitable marketing strategy, you need to know the mistakes so you won’t fall for the mishaps and cause your marketing to suffer. Here are 4 mistakes to avoid in your marketing strategies.
1. Targeting Everyone
Most people want everyone to know about their product and end up targeting no one. When you know and target your audience, you know their needs; therefore, you can easily customize your product or service to make it a perfect fit for them.
You will boost sales by focusing on promoting it in the market to make sure it’s appealing to your customers.
2. Not Measuring Your ROI
ROI helps you recognize marketing campaigns that aren’t helping you reach your goals. Once you know this KPI, you can modify and reassess before any significant damage is done to your business.
To measure ROI, first, you need to ID the goals you deem as success. It can be click-through rates, sales, or traffic. By measuring the results, you will know how much you have earned on the total investment.
ROI is the financial gain from your investment and subtract the investment cost, divide that by number the total cost of your investment. Keep track of this, and you will know how well your marketing is performing.
3. Not Retargeting Your Abandoned Customers
Not engaging with abandoned customers is another prominent mistake marketers make in their marketing efforts. These customers are people who have already engaged with your brand, and they were on the verge of purchasing before bouncing. This means they already know about your products, company, or service. This is a huge accomplishment, but typically visitors do not convert in the first visit to your site.
With retargeting, you can quickly bring them back to your site, and it gives you another chance to convince them to accept your offer. These campaigns are easy to create and cheap to run. You can offer ads lower-in-the funnel because the customers are already brand-aware, so your ads could have a more prominent CTA.
Retargeting is an effective way to reach your goals and can be added to your marketing strategies
4. Overlooking Email Marketing
Email Marketing is one of the best ways to personally reach your customers, market your product, promote an offer, talk about an upcoming event, and announce a new launch; all these communications will help boost conversions.
Email Marketing is the one medium that offers the opportunity for you to interact one-on-one with your new and existing customers to arrive in their inboxes.
Even when you are not marketing your business, you can nurture relationships by personalizing the messages and segmenting your email list to help ensure the most effective message to the best audience. So, if you thought email marketing was dead- you are sadly mistaken.
By knowing these mistakes, you can now easily avoid them and make your marketing more effective and successful.
If you need help with your marketing strategies we can help. Email us today for 15 min free consultation.
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Email Us: jkernohan@gvcmarketing.com
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